This text is a translation from the German language, only. In case of doubt, the German version applies.
The contractual language is German.
We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the Print4Taste GmbH. The use of the Internet pages of the Print4Taste GmbH is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the Print4Taste GmbH. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.
As the controller, the Print4Taste GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.
The data protection declaration of the Print4Taste GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.
In this data protection declaration, we use, inter alia, the following terms:
- a) Personal data
Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
- b) Data subject
Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.
- c) Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
- d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
- e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
- f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
- g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
- h) Processor
Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
- i) Recipient
Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
- j) Third party
Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
- k) Consent
Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
2. Name and Address of the controller
Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:
Phone: +49 8161 533240
3. Name and Address of the Data Protection Officer
The Data Protection Officer of the controller is:
Phone: +49 8161 533240
Any data subject may, at any time, contact our Data Protection Officer directly with all questions and suggestions concerning data protection.
4. Collection of general data and information
The website of the Print4Taste GmbH collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.
When using these general data and information, the Print4Taste GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the Print4Taste GmbH analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
5. Subscription to our newsletters
On the website of the Print4Taste GmbH, users are given the opportunity to subscribe to our enterprise’s newsletter. The input mask used for this purpose determines what personal data are transmitted, as well as when the newsletter is ordered from the controller.
The Print4Taste GmbH informs its customers and business partners regularly by means of a newsletter about enterprise offers. The enterprise’s newsletter may only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter shipping. A confirmation e-mail will be sent to the e-mail address registered by a data subject for the first time for newsletter shipping, for legal reasons, in the double opt-in procedure. This confirmation e-mail is used to prove whether the owner of the e-mail address as the data subject is authorized to receive the newsletter.
During the registration for the newsletter, we also store the IP address of the computer system assigned by the Internet service provider (ISP) and used by the data subject at the time of the registration, as well as the date and time of the registration. The collection of this data is necessary in order to understand the (possible) misuse of the e-mail address of a data subject at a later date, and it therefore serves the aim of the legal protection of the controller.
The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter may be informed by e-mail, as long as this is necessary for the operation of the newsletter service or a registration in question, as this could be the case in the event of modifications to the newsletter offer, or in the event of a change in technical circumstances. There will be no transfer of personal data collected by the newsletter service to third parties. The subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given for shipping the newsletter, may be revoked at any time. For the purpose of revocation of consent, a corresponding link is found in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the website of the controller, or to communicate this to the controller in a different way.
As Newsletter Software Newsletter2Go is used. Your data will be transmitted to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling and using your data for purposes other than sending newsletters. Newsletter2Go is a German, certified provider, which was selected according to the requirements of the General Data Protection Regulation and the Federal Data Protection Act.
The newsletter of the Print4Taste GmbH contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the Print4Taste GmbH may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.
Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the respective separate declaration of consent issued by means of the double-opt-in procedure. After a revocation, these personal data will be deleted by the controller. The Print4Taste GmbH automatically regards a withdrawal from the receipt of the newsletter as a revocation.
7. Contact possibility via the website
The website of the Print4Taste GmbH contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.
8. Routine erasure and blocking of personal data
The data controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.
9. Rights of the data subject
- a) Right of confirmation
Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.
- b) Right of access
Each data subject shall have the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:
- the purposes of the processing;
- the categories of personal data concerned;
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
- where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
- the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing;
- the existence of the right to lodge a complaint with a supervisory authority;
- where the personal data are not collected from the data subject, any available information as to their source;
- the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.
Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organisation. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.
If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller.
- c) Right to rectification
Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.
- d) Right to erasure (Right to be forgotten)
Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:
- The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
- The data subject withdraws consent to which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
- The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
- The personal data have been unlawfully processed.
- The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
- The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the Print4Taste GmbH, he or she may, at any time, contact any employee of the controller. An employee of Print4Taste GmbH shall promptly ensure that the erasure request is complied with immediately.
Where the controller has made personal data public and is obliged pursuant to Article 17(1) to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employees of the Print4Taste GmbH will arrange the necessary measures in individual cases.
- e) Right of restriction of processing
Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use instead.
- The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
- The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the Print4Taste GmbH, he or she may at any time contact any employee of the controller. The employee of the Print4Taste GmbH will arrange the restriction of the processing.
- f) Right to data portability
Each data subject shall have the right granted by the European legislator, to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact any employee of the Print4Taste GmbH.
- g) Right to object
Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.
The Print4Taste GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.
If the Print4Taste GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to the Print4Taste GmbH to the processing for direct marketing purposes, the Print4Taste GmbH will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the Print4Taste GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
In order to exercise the right to object, the data subject may contact any employee of the Print4Taste GmbH. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.
- h) Automated individual decision-making, including profiling
Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject’s explicit consent, the Print4Taste GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.
If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the Print4Taste GmbH.
- i) Right to withdraw data protection consent
Each data subject shall have the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time.
f the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of the Print4Taste GmbH.
10. Data protection provisions about the application and use of Matomo
On this website, the controller has integrated the Matomo component. Matomo is an open-source software tool for web analysis. Web analysis is the collection, gathering and evaluation of data on the behavior of visitors from Internet sites. A web analysis tool collects, inter alia, data on the website from which a data subject came to a website (so-called referrer), which pages of the website were accessed or how often and for which period of time a sub-page was viewed. A web analysis is mainly used for the optimization of a website and the cost-benefit analysis of Internet advertising.
The software is operated on the server of the controller, the data protection-sensitive log files are stored exclusively on this server.
The purpose of the Matomo component is the analysis of the visitor flows on our website. The controller uses the obtained data and information, inter alia, to evaluate the use of this website in order to compile online reports, which show the activities on our Internet pages.
Matomo sets a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, an analysis of the use of our website is enabled. With each call-up to one of the individual pages of this website, the Internet browser on the information technology system of the data subject is automatically through the Matomo component prompted to submit data for the purpose of online analysis to our server. During the course of this technical procedure, we obtain knowledge about personal information, such as the IP address of the data subject, which serves to understand the origin of visitors and clicks.
The cookie is used to store personal information, such as the access time, the location from which access was made, and the frequency of visits to our website. With each visit of our Internet pages, these personal data, including the IP address of the Internet access used by the data subject, are transferred to our server. These personal data will be stored by us. We do not forward this personal data to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the used Internet browser would also prevent Matomo from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Matomo may be deleted at any time via a web browser or other software programs.
In addition, the data subject has the possibility of objecting to a collection of data relating to a use of this Internet site that are generated by Matomo as well as the processing of these data by Matomo and the chance to preclude any such. For this, the data subject must set an opt-out cookie. The opt-out cookie that is set for this purpose is placed on the information technology system used by the data subject. If the cookies are deleted on the system of the data subject, then the data subject must call-up the link again and set a new opt-out cookie.
With each setting of the opt-out cookie, however, there is the possibility that the websites of the controller are no longer fully usable for the data subject.
Further information and the applicable data protection provisions of Matomo may be retrieved under https://matomo.org/privacy/.
11. Legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6(1) lit. b GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries concerning our products or services. Is our company subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1) lit. d GDPR. Finally, processing operations could be based on Article 6(1) lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).
12. The legitimate interests pursued by the controller or by a third party
Where the processing of personal data is based on Article 6(1) lit. f GDPR our legitimate interest is to carry out our business in favor of the well-being of all our employees and the shareholders.
13. Period for which the personal data will be stored
The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.
14. Provision of personal data as statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data
We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact any employee. The employee clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.
15. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.
16. Google Analytics
We use our website the analytical tracking tool Google Analytics (GA) of the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043). Google Analytics collects data about your actions on our website. If you click on a link, for example, this action is stored in a cookie and sent to Google Analytics. Using the reports we get from Google Analytics, we can better tailor our site and our service to your needs. In the following we will elaborate on the tracking tool and inform especially about what data is stored and how to prevent it.
What is Google Analytics?
Google Analytics is a tracking tool that is used for traffic analysis our website. In order for Google Analytics to work, a tracking code into the code of our site is installed. When you visit our website, this code records various actions that you perform on our website. Once you leave our website, this data is sent to the Google Analytics server and stored there.
Google processes the data and we get reports on your user behavior. It may consist inter alia of the following reports:
- Audience reports: About audience reports, we know our users better know and to know exactly who is interested in our service.
- Display Reports: By displaying reports, we can analyze our online advertising easier and improve.
- Acquisition reports: Acquisition reports give us useful information about how we can inspire more people to our service.
- Behavior reports: Here we learn how to interact with our site. We understand which way you travel on our side and what links you click.
- Conversion Reports: conversion is called a process in which you perform a desired action based on a marketing message. For example, if you are from a mere site visitor into a buyer or a newsletter subscriber. we learn These reports more about how our marketing efforts reach you. So we want to increase our conversion rate.
- Real-time reports: Here we learn more immediately what’s happening on our website. For example, we see how just read this many users.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics to help us achieve this goal.
The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand we can optimize our site so that it is easily found by interested people on Google. On the other hand, help us with the data to understand you better as a visitor. We therefore know very well what we need to improve on our website to provide you with the best possible service. The data serve us to conduct our advertising and marketing activities of individual and cost-effective. Finally, only, it makes sense to show our products and services people who are interested.
What data is stored by Google Analytics?
Google Analytics built using a tracking code is a random, unique ID with your browser cookie connected. To recognize Google Analytics a new account. When you visit our site the next time you are recognized as a “recurring” User. All collected data is stored together with the user ID. So it has to be evaluated at all possible pseudonymous user profiles.
By markings, such as cookies and app instance IDs are measured your interactions on our website. Interactions are all kinds of actions that you perform on our website. If you other Google systems (such as a Google Account) use can be linked via Google Analytics data generated by third-party cookies. Google does not Google Analytics data continue unless we as a website owner to approve it. For exceptions, it may come when it is required by law.
The following cookies are used by Google Analytics:
Usage:By default, the cookie analytics.js _ga to save the User ID. Basically, it is used to distinguish the website visitors.
Expiry Date:after two years
Usage:The cookie is also used to distinguish the Web site users
Expiry Date:after 24 hours
Usage:Is used for lowering the demand rate. If Google Analytics is provided through the Google Tag Manager, this cookie is named _dc_gtm_ .
Expiry Date:after 1 minute
Usage:The cookie has a token, used to retrieve a user ID from AMP client ID service can. Other possible values are indicative of a cancellation, a request or an error.
Expiry Date:after 30 seconds up to one year
Usage:This cookie can track your behavior on the website and they measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry Date:after two years
Usage:The cookie is as _gat_gtag_UA_ used for throttling the demand rate.
Expiry Date:after 10 minutes
Usage:This cookie is used to determine new sessions. It is updated each time new data or information to Google Analytics are sent.
Expiry Date:after 30 minutes
Usage:This cookie is used to establish new sessions for repeat visitors. It is a session cookie and is stored only close up the browser again.
Expiry Date:After the closure of the browser
Value:m | utmccn = (referral) | utmcmd = referral | utmcct = /
Usage:The cookie is used to determine the source of visitor numbers to identify on our website. That said, the cookie stores from where you have come to our website. The other side or an advertising circuit may have been.
Expiry Date:after 6 months
Usage:The cookie is used to store custom user data. There will always be updated when information is sent to Google Analytics.
Expiry Date:after two years
Annotation:This list does not claim to be complete, since Google also changed their choice of cookies again.
Here we show you an overview of the most important data that is collected by Google Analytics:
Heat Maps:Google creates so-called heat maps. About heatmaps you can see exactly those areas that you click. So we get information where you are “in transit” on our side.
Session duration:As session duration Google refers to the time you spend on our site without leaving the page. If you’ve been inactive 20 minutes, the session automatically ends.
bounce rate(. English bounce rate): From a bounce of the speech, if you look on our website only one page and then leave our website.
Account creation:When you create an account on our site or place an order, Google Analytics collects this data.
IP address:The IP address is only shown in abbreviated form, so that no clear assignment is possible.
Location:About the IP address of the land and determine your approximate location can be determined. This process is referred to as IP location determination.
Technical information:The technical information includes, your browser type, your ISP or your screen resolution.
Origin Source:Google Analytics or interests us of course, about which website or which advertisement you have come to our side.
More data is contact information, any reviews, playing media (eg, when you play a video on our site), sharing of content via social media or adding to your favorites. The list does not claim completeness and serves only to a general orientation of the data storage by Google Analytics.
How long and where the data is stored?
Google has your servers distributed around the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where to find the Google data centers:https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on different physical disks. This has the advantage that the data is quickly available and are better protected against manipulation. In each Google data center, there are appropriate emergency programs for your data. For example, if the hardware on Google fails or paralyze natural disasters Server, the risk of service interruption for Google still remains low.
a storage period of your user data is standardized set of 26 months for Google Analytics. Then your user data will be deleted. However, we have the opportunity to choose the retention period of user data itself. For this, we are five variants:
- Deletion after 14 months
- Deletion after 26 months
- Deletion after 38 months
- Deletion after 50 months
- No automatic deletion
If the specified period has expired, the data is erased once a month. This retention period applies to data that are associated with cookies, user recognition and advertising IDs (eg cookies under the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is an amalgamation of individual data to a larger unit.
How can I delete my data or prevent the data storage?
If you want to basically disable cookies (independent of Google Analytics), delete, or manage, there is a separate instructions for each browser:
Google Analytics is an active participant in the EU-US Privacy Shield framework, whereby the correct and safe data transfer of personal data is regulated. For more information onhttps://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=211113587, We hope we have you around the data processing of Google Analytics in more detail bring the most important information. If you want to learn more about the tracking service, we suggest these two links:http://www.google.com/analytics/terms/de.htmlandhttps://support.google.com/analytics/answer/6004245?hl=de,
Google Analytics IP anonymization
We have implemented on this website, the IP address anonymization of Google Analytics. This feature was developed by Google, so this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of full IP address. The anonymization or masking the IP takes place as soon as the IP addresses in the Google Analytics Collection Network arrive and before storage or processing takes place of the data.
For more information about IP anonymization onhttps://support.google.com/analytics/answer/2763052?hl=de,
Google Analytics on demographic and interest
We have turned the Advertising Reporting Features in Google Analytics. The reports on demographic and interest included information on age, gender and interests. So that we can – to assign without this data to individuals – get a better picture of our users. More about the advertising functions learnon https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad,
You can use the activities and information of your Google account, see “Ads Settings” onhttps://adssettings.google.com/authenticatedfinish a checkbox.
Google Analytics Data Processing Amendment
We have concluded a direct customer contract for use of Google Analytics with Google as we have accepted the “Data Processing Amendment” in Google Analytics.
More about the Data Processing Amendment Google Analytics can be found here:https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
17. Facebook Pixel
We want our services or products show only those people who are really interested in it. Using Facebook to pixels can our promotional activities are better suited to your needs and interests. So get Facebook users (they provided personalized advertising have allowed) relevant ads to see. Furthermore, Facebook uses the data collected for analysis and own advertisements.
Below we show you those cookies that were set by the integration of Facebook-pixels on a test page. Please note that these are only sample cookies. Depending on the interaction on our website different cookies are set.
Usage:This cookie used Facebook to advertising products display.
Expiry Date:after 3 months
Value:0aPf312HOS5Pboo2r..Bdeiuf … 1.0.Bdeiuf.
Usage:This cookie is used to allow Facebook Pixel works properly.
Expiry Date:after 3 months
Usage:This cookie stores the text and the name of a user who, for example, to leave a comment.
Expiry Date:after 12 months
Value:https% 3A% 2F% 2F% … 2Fwww.testseite (URL of the author)
Usage:This cookie stores the URL of the site entered by the user in a text box on our website.
Expiry Date:after 12 months
Value:Author’s e-mail address
Usage: This cookie stores the e-mail address of the user, if he has posted on the website.
Expiry Date:after 12 months
Annotation:The cookies described above are applied to an individual user behavior. Especially when using cookies changes can never be excluded on Facebook.
Unless you are logged in to Facebook, you can under your settings for adshttps://www.facebook.com/ads/preferences/?entry_product=ad_settings_screenchange itself. If you are not a Facebook user, you canhttp://www.youronlinechoices.com/de/praferenzmanagement/basically manage your usage-based online advertising. There you have the option provider to deactivate or activate.
To learn more about privacy from Facebook more, we recommend the company’s own data policies onhttps://www.facebook.com/policy.php,